SElSMO Group was founded in 1993, and the company's mission from the beginning hasbeen to create packaging that serves a purpose while also looking good. Founded by lsmoSeeve, who recoanised an unmet demand for a business that could meet the needs of itscustomers by providing a full range of packaging services and innovative solutions to theirproblems.The purpose of attractive packaging is to entice buyers. "lt has to leap off the pageor the screen," says lsmo Seeve, CEO of SElSMO Group. " have to be able to hold it in myhands and feel interested enough in it to want to buy it, However it's done, it's crucial thatthe brand's history be conveyed. That's a lot to ask of packaging, but l still maintain that it'sthe frst thing buyers see,"Seismo Group has made substantial investments in the circulareconomy over the past decade, and this pattern is predicted to continue as brands becomemore at ease with sourcing from renewable resources, which results in a smaller carbonfootprint.